Role of Media in Promoting Food and Security Awareness Among Farmers and Consumers in Bayelsa State

Authors: Matthew Witadu Micah, Karinatei Napoleon

Affiliation: Department of Agricultural Science Education Faculty of Education, Niger Delta University Wilberforce Island, Bayelsa State

Corresponding Author: [email protected]

August 31, 2025

SIAR-Global Journal of Humanities, Management & Educational Review

DOI: 10.5281/zenodo.17077814

Role of Media in Promoting Food and Security Awareness Among Farmers and Consumers in Bayelsa State
Research Article Multidisciplinary

Abstract

Mass media serve a significant function in shaping public consciousness and fostering development across various sectors, especially in agriculture. In Nigeria and more specifically in Bayelsa State media outlets have emerged as vital instruments for advancing food security by delivering timely and pertinent agricultural information. This research investigates the role of media in promoting food and security awareness among farmers and consumers in Bayelsa State. A descriptive survey methodology was employed, focusing on 1,351 participants comprising radio presenters, agricultural extension workers, registered farmers, and consumers. A proportionate and random sampling technique was used to select a representative group of 274 respondents. Data collection was conducted through a structured questionnaire, and the analysis involved descriptive statistics with a mean threshold of 2.5 used for decision-making. Results indicate that multiple media channels especially radio, smartphones, and television effectively convey agricultural knowledge and promote awareness of food security. Nonetheless, issues such as inadequate electricity, language differences, and limited literacy levels restrict media access and understanding. The study concludes that media are crucial to enhancing agricultural knowledge and achieving food security goals. Recommendations drawn from the study include strengthening infrastructure, encouraging content in indigenous languages, tailoring media for mobile accessibility, and improving partnerships among media organizations, governmental bodies, and agricultural institutions food security.

Keywords

Media, Food, Security, Awareness, Farmers, Consumers

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How to Cite

Matthew Witadu Micah, Karinatei Napoleon (2025). Role of Media in Promoting Food and Security Awareness Among Farmers and Consumers in Bayelsa State. SIAR-Global Journal of Humanities, Management & Educational Review, Vol. 1, No. 1. DOI: 10.5281/zenodo.17077814

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Article Information

  • Type: Research Article
  • Journal: SIAR-Global Journal of Humanities, Management & Educational Review
  • Subject Area: Multidisciplinary
  • Published: August 31, 2025
  • Volume: 1
  • Issue: 1
  • Word Count: Not specified
  • DOI: 10.5281/zenodo.17077814
  • Processing Fee: $50.00 USD

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