Comparative Analysis of Gender Differences in the Adoption of AI Tools in Broadcast Journalism in Awka

Authors: Dennis O. Abutu, PhD; Adikuru, Chinonso Chinaemerem, PhD; hadrach, I. PhD

Affiliation: Department of Mass Communication,Taraba State University, Jalingo

Corresponding Author: [email protected]

December 8, 2025

SIAR-Global Journal of Humanities, Management & Educational Review

DOI: 10.5281/zenodo.17853447

Comparative Analysis of Gender Differences in the Adoption of AI Tools in Broadcast Journalism in Awka

Research Article Multidisciplinary

Abstract

This study is a comparative analysis of the adoption of Artificial Intelligence (AI) in journalism among male and female journalists working in broadcast media stations within Awka. It focuses on their level of awareness, frequency of AI usage, and the factors influencing AI adoption in newsroom practices. Anchored on Gender and Technology Theory, the study employs a survey research design, with a sample size of 384 respondents selected using snowball-sampling technique across various broadcast stations in the city. Data were collected through an online questionnaire and analyzed using descriptive statistical tools, including frequencies and percentages. The findings revealed a significant gender gap, with male journalists demonstrating higher awareness and more frequent use of AI tools such as ChatGPT, Grammarly, and QuillBot, while female journalists reported lower awareness, limited access, and minimal usage. Key barriers affecting adoption among female journalists included lack of technical skills, high subscription costs, perceived complexity, and fear of job displacement. These disparities highlight the urgent need for gender-inclusive digital literacy interventions. Based on the findings, the study recommends targeted training programs subsidized access to AI tools, mentorship schemes, curriculum revisions to include AI education, and organizational policies that promote equal access to technological resources.

Keywords

AI, Gender, Adoption, Broadcast. Journalism

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Dennis O. Abutu, PhD; Adikuru, Chinonso Chinaemerem, PhD; hadrach, I. PhD (2025). Comparative Analysis of Gender Differences in the Adoption of AI Tools in Broadcast Journalism in Awka. SIAR-Global Journal of Humanities, Management & Educational Review, Vol. 1, No. 2. DOI: 10.5281/zenodo.17853447

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Comparative Analysis of Gender Differences in the Adoption of AI Tools in Broadcast Journalism in Awka

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SIAR-Global Journal of Humanities, Management & Educational Review